The Samuel Ryder Hotel

Brand development for the first Tapestry collection hotel by the Hilton in the UK. The boutique hotel, situated in the old head quarters of the infamous Samuel Ryders first business - a seed sales service. Used as the basis for the identity, the aesthetic hinted to his connection to golf as well as his varied career whilst taking cues from the modern interior style. Collateral was developed to feel routed in tradition, with a modern luxe edge. Using vintage stationary as an influence to establish a type, colour and illustration system. Signage was also developed based on these traditional roots - using aged brass and engraving.

Creative Direction: Aylott + Van Tromp
A Tapestry Collection Hotel by Hilton.