Imperial Riding School - Vienna, Austria Marriott Autograph Collection

The Imperial Riding School has all the stature & nobility of regal Austria, but, like the unconventionally charming neighbourhood in which it sits, it sets aside just enough space to say the unexpected. The identity focuses on this hint of oddity, encouraging guests to look a little deeper into the city and into the hotel. Unconventionally formal, but with more than meets the eye - subtly highlighting local quirks like the Hunderwasser House and the horse with an apple seen in the hotel garden. 

Brand Identity
Art Direction
Art Direction
Uniform Design
Social Media Design

In Collaboration with 0120 Agency
*note - some images used without rights, for reference only Kelia Ann, Polly Brown, Koek Koek