The Halyard at Ropewalks, Liverpool - An IHG Hotel

Opening its doors in 2024, this luxurious hotel pays homage to the city's maritime heritage. Echoes of Liverpool's 18th-century economic boom resonate in the brand's narrative, celebrating its role as a global trading hub and melting pot of cultures. The hotel's location within Liverpool's former rope-making hub is subtly conveyed through brand patterns and a logo elegantly spanning three lines. With custom illustrated stamps reminiscent of Meccano toys, the brand weaves stories of Liverpool's past with its a contemporary spirit , embracing both tradition and innovation. With a nod to the city's welcoming nature and its ever-evolving landscape, The Halyard emerges as a refined yet inclusive destination, where guests and locals intertwine, celebrating the past while embracing the future.

Brand Identity
Art Direction
Illustration & Pattern Design

Created for brand creation studio, 0120
Images: IHG Hotels*
*note - some images used without rights